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	<title>A&#38;J Computers Inc Blog &#187; business</title>
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	<link>http://blog.ajcomputers.com</link>
	<description>&#60;h4&#62;Welcome to the A&#38;J Computers Inc Blog.  Here you will find our thoughts on technology trends and announcements.&#60;/h4&#62;</description>
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		<title>Spam Comes In All Forms &#8211; This One Carries the Wikileaks Moniker</title>
		<link>http://blog.ajcomputers.com/2010/12/spam-comes-in-all-forms-this-one-carries-the-wikileaks-moniker/</link>
		<comments>http://blog.ajcomputers.com/2010/12/spam-comes-in-all-forms-this-one-carries-the-wikileaks-moniker/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 14:03:41 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[crash]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[illegal]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[liability]]></category>
		<category><![CDATA[loss]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=179</guid>
		<description><![CDATA[Spam Carrying Wikileaks Worm]]></description>
			<content:encoded><![CDATA[<p>Spam, and the massive destruction that accompanies it, has a way of riding on the back of whatever topic is popular at the moment.  Right now, the latest news is spam carrying a Wikileaks worm.  Symantec released an article today warning the public of the threat entitled &#8220;IRAN Nuclear BOMB!&#8221; from the Wikileaks organization which is not the case.  The only content is a URL, which, when clicked, will download a threat identified as W32.Spyrat.</p>
<p><a href="http://bit.ly/fLEuME" target="_blank">W32.Spyrat</a> opens a backdoor using a predetermined port and IP address, allowing an attacker to perform the following actions on the compromised computer:</p>
<ul>
<li>Read, write, and execute files</li>
<li>Steal stored passwords</li>
<li>Issue commands</li>
<li>Activate and view a webcam, if present</li>
<li>Log keystrokes</li>
<li>Create an HTTP proxy to route traffic through the compromised computer</li>
</ul>
<p>Do not open this email or click on the URL if received. Read on for the full article at <a href="http://bit.ly/geEskB" target="_blank">Symantec</a> .</p>
<p>Julie Settle, A&amp;J Computers Inc.</p>
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		<title>Yes, Small Business, There Is a Helpdesk Solution</title>
		<link>http://blog.ajcomputers.com/2010/12/yes-small-business-there-is-a-helpdesk-solution/</link>
		<comments>http://blog.ajcomputers.com/2010/12/yes-small-business-there-is-a-helpdesk-solution/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 00:17:57 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Startups]]></category>
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		<category><![CDATA[2010]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[crash]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[flood]]></category>
		<category><![CDATA[insurance claim]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[loss]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=170</guid>
		<description><![CDATA[This year, give yourself the gift of security.  Enlist a capable and responsible IT company to be at the ready when you need them.  ]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it &#8212; if your business is supported by computer technology, you need a Helpdesk.  You deserve a Helpdesk.  One of the main reasons a business fails (outside of negative revenue generation) is the inability to recover quickly from an IT disaster.  Disaster &#8212; it&#8217;s a big scary word.  And if your only desktop computer or your only server goes down and no one is able to recover the data from it, or recover it in a timely fashion, you&#8217;re toast.   No longer do you have a customer database, no longer do you have an accounting history,  no longer do you have a viable business.</p>
<p>This year, give yourself the gift of security.  Enlist a capable and responsible IT company to be at the ready when you need them. </p>
<p>Better yet, give yourself the gift of preparedness and proactiveness.  Take the time to have your systems upgraded and cleaned up.  Create a plan of action for the New Year to extend the life of those precious machines.  Allow an IT professional to research the best equipment for your needs now and into the near future at the best price (because many are approved vendors and can get a better deal than you might). </p>
<p>A viable IT company offers professional service and advice on:</p>
<ul>
<li>Preventative Maintenance</li>
<li>Remote Patch Management</li>
<li>Equipment Purchases</li>
<li>Helpdesk and Support Services</li>
<li>On Call for Break/Fix Issues</li>
</ul>
<p>As you, business owner, prepare for the annual holiday party, grant vacations and leave of absences, think about who&#8217;s taking care of your business while you are out running your business.   Have you checked with your IT guy to see if he&#8217;ll be around on Christmas morning for you if need be?  A back up plan of action is always a good idea.</p>
<p>A&amp;J Computers Inc. has provided Helpdesk and IT support services for 21 years. </p>
<p>Julie Settle</p>
<p>A&amp;J Computers Inc.</p>
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		<title>Today&#8217;s the Day &#8212; Tech and Legal Join Forces</title>
		<link>http://blog.ajcomputers.com/2010/11/todays-the-day-tech-and-legal-join-forces/</link>
		<comments>http://blog.ajcomputers.com/2010/11/todays-the-day-tech-and-legal-join-forces/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 17:05:30 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[2010]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=165</guid>
		<description><![CDATA[LawPivot is a social network/Q&#038;A website aimed specifically at technology startups and expert attorneys.]]></description>
			<content:encoded><![CDATA[<p>Drumroll, please&#8230;LawPivot is here!  The Q&amp;A site meets Social Network concept is a self-described startup &#8220;Quora for legal&#8221; that allows technology companies to confidentially ask legal questions to expert attorneys.  The founders are attorneys with technical experience.  Jay Mandal, CEO, was a lead mergers and acquisitions attorney at Apple and co-founder Nitin Gupta was an intellectual property litigation lawyer.</p>
<p>For now the site is free for both companies and attorneys.  It&#8217;s a great resource for startups, especially those who have not yet established a relationship with an attorney.  Questions are completely confidential.  Each question posed will receive confidential answers by various attorneys who cannot view each others answers.</p>
<p>If you are any type of attorney, I suggest you check out the site and see if it&#8217;s for you. I imagine a lot of start ups will. Visit <a title="the LawPivot website" href="http://www.lawpivot.com" target="_blank">http://www.LawPivot.com</a> for details.</p>
<p>^ Julie Settle, A&amp;J Computers Inc.</p>
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		<title>8 Tips to Stay Cyber Safe</title>
		<link>http://blog.ajcomputers.com/2010/10/8-tips-to-stay-cyber-safe/</link>
		<comments>http://blog.ajcomputers.com/2010/10/8-tips-to-stay-cyber-safe/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 13:45:52 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Budget]]></category>
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		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=127</guid>
		<description><![CDATA[The month of October is National Cyber Security Awareness Month (NCSAM). ]]></description>
			<content:encoded><![CDATA[<p>The month of October is National Cyber Security Awareness Month (NCSAM). NCSAM is a national public awareness campaign to encourage everyone to protect their computers and our nation’s critical cyber infrastructure. Cyber security requires vigilance 365 days per year. However, the <a href="http://www.dhs.gov/index.shtm">Department of Homeland Security </a>(DHS), the <a href="http://staysafeonline.org/">National Cyber Security Alliance</a> (NCSA), and the <a href="http://www.msisac.org/index.cfm">Multi-State Information Sharing and Analysis Center </a>(MS-ISAC), the primary drivers of NCSAM, coordinate to shed a brighter light in October on what home users, schools, businesses and governments need to do in order to protect their computers, children, and data.</p>
<p>Online:</p>
<ol>
<li>Keep your personal information private on social networks.</li>
<li>Install a URL scanning tool to alert you of potentially harmful web links.</li>
<li>Review your bank account and credit card statements regularly for questionable charges.</li>
<li>Review your credit report and credit score regularly.</li>
<li>Choose difficult encrypted passwords, consider using KeePass to safely store all your passwords.</li>
</ol>
<p>On Your Computer:</p>
<ol>
<li>Keep your operating system and software programs up to date.</li>
<li>Install these type software programs: anti-virus, anti-spyware and firewall .</li>
<li>Back up your computer data regularly.</li>
</ol>
<p>Below are our recommend downloads to keep your computer safe:</p>
<ul>
<li>Anti-Virus:  <a href="http://www.jdoqocy.com/click-4116796-10770748" target="_blank">AVG Antivirus</a>, <a href="http://www.symantec.com/index.jsp">Symantec Anti-Virus</a>, <a href="http://www.tkqlhce.com/click-4116796-10444253" target="_blank">Trend Micro AntiVirus</a></li>
<li>Firewall:  <a href="http://www.microsoft.com/windowsxp/using/networking/security/winfirewall.mspx">MS Windows firewall</a></li>
<li>Anti-Spyware:  <a href="http://www.kqzyfj.com/click-4116796-10793705" target="_blank">Webroot’s Spy Sweeper</a></li>
<li>URL Link Scanner: <a href="http://www.jdoqocy.com/click-4116796-10770748" target="_blank">AVG LinkScanner</a></li>
<li>Credit Report: <a href="http://www.ftc.gov/freereports">Federal Trade Commission</a></li>
<li>Credit Score: <a href="http://www.creditkarma.com">Credit Karma</a></li>
<li>Password: <a href="http://www.keepass.info/">KeePass</a></li>
</ul>
<p>Below are additional sites listed by the NCSAM:</p>
<ul>
<li>Anti-Virus:  <a href="http://www.kqzyfj.com/click-4116796-10583871" target="_blank">ESET NOD32 Antivirus</a>, <a href="http://www.jdoqocy.com/click-4116796-10508668" target="_blank">F-Secure Internet Security</a>, <a href="http://www.dpbolvw.net/click-4116796-1110836" target="_blank">Kaspersky Anti-Virus</a>, <a href="http://www.tkqlhce.com/click-4116796-10729425" target="_blank">Norton AntiVirus</a>, <a href="http://www.tkqlhce.com/click-4116796-10813353" target="_blank">Webroot Internet Security</a></li>
<li>Firewall:  <a href="http://www.anrdoezrs.net/click-4116796-10471218" target="_blank">ZoneAlarm</a>, <a href="http://www.kqzyfj.com/click-4116796-10523953" target="_blank">Norton Internet Security</a></li>
<li>Anti-Spyware:  <a href="http://www.tkqlhce.com/click-4116796-10649741" target="_blank">PC Tools Spyware Doctor with AntiVirus 2011</a>, <a href="http://www.kqzyfj.com/click-4116796-10406781" target="_blank">STOPzilla</a> (removal)</li>
<li>Credit Report:  <a href="http://www.tkqlhce.com/click-4116796-10458059" target="_blank">Equifax</a>, <a href="http://www.dpbolvw.net/click-4116796-10640548" target="_blank">TrustedID</a></li>
<li>Credit Score: <a href="http://www.dpbolvw.net/click-4116796-10508821?cm_mmc=CJ-_-1136018-_-4116796-_-FICO%20Monitoring%20Product" target="_blank">myFICO</a></li>
</ul>
<p>A&amp;J Computers offers solutions for all your IT security needs. Visit us at <a href="http://www.ajcomputers.com">ajcomputers.com</a> for more details or contact with questions.</p>
<p>^ Julie Settle<br />
A&amp;J Computers Inc.</p>
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		<title>Still Need to Buy Windows XP?  Better Act Now.</title>
		<link>http://blog.ajcomputers.com/2010/09/still-need-to-buy-windows-xp-better-act-now/</link>
		<comments>http://blog.ajcomputers.com/2010/09/still-need-to-buy-windows-xp-better-act-now/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 20:02:24 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Budget]]></category>
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		<category><![CDATA[loss]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[Windows XP]]></category>

		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=105</guid>
		<description><![CDATA[Microsoft has announced that the last day to purchase Windows XP is October 22nd.  This means it will no longer be stocked and available from Dell, HP or on the shelves at Best Buy.  And if you still need to order computers with XP preinstalled, that date is October 1st (less than 2 weeks away).]]></description>
			<content:encoded><![CDATA[<p>Microsoft has announced that the last day to purchase Windows XP is October 22nd.  This means it will no longer be stocked and available from Dell, HP or on the shelves at Best Buy.  And if you still need to order computers with XP preinstalled, <em>that</em> date is October 1st (less than 2 weeks away).</p>
<p>Here are the 2 main questions we are hearing regarding XP&#8217;s discontinuation:</p>
<ol>
<li>My whole business relies on Windows XP. What if I need technical support?<br />
<em>     A&amp;J Computers Inc. is here to support your technical needs, and Microsoft will continue to directly offer <a href="http://support.microsoft.com/common/international.aspx?RDPATH=dm;en-us;lifecycle">Extended Support</a> until April 2014.</em></li>
<li> Can my Windows XP programs run on Windows 7?<br />
<em>     In most cases the answer is Yes. Microsoft has a <a href="http://www.microsoft.com/windows/compatibility/windows-7/en-us/default.aspx">Windows 7 Compatibility page</a> to help you find out if your programs or hardware will work with Windows 7.</em></li>
</ol>
<p>View the Microsoft announcement for full details about Windows XP End of Life at:  <a href="http://www.microsoft.com/windows/windows-xp/end-of-sale.aspx">http://www.microsoft.com/windows/windows-xp/end-of-sale.aspx</a>.</p>
<p>Please contact us as soon as possible to place any computer orders that require Windows XP preinstalled to ensure they ship by the 10/22 deadline.</p>
<p>Julie Settle<br />
A&amp;J Computers Inc.</p>
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		<title>Why Your IT Consultant Needs to Be a Part of Your Business Decision Making Process</title>
		<link>http://blog.ajcomputers.com/2010/08/why-your-it-consultant-needs-to-be-a-part-of-your-business-decision-making-process/</link>
		<comments>http://blog.ajcomputers.com/2010/08/why-your-it-consultant-needs-to-be-a-part-of-your-business-decision-making-process/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:09:27 +0000</pubDate>
		<dc:creator>Julie Settle</dc:creator>
				<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://blog.ajcomputers.com/?p=85</guid>
		<description><![CDATA[For over 30 years (aka the dawn of computers), businesses have struggled with IT for power and control; one thought the other was controlling, one thought the other clueless.  The truth is, neither party truly wanted control, they wanted to do their job and be done with it.  Newsflash--both entities desire a seat at the planning table, to have an equal say in how business (and its implementation) will move forward.  My question to you today, oh fearless business owner, is how can you help overcome this endless cycle?]]></description>
			<content:encoded><![CDATA[<p>I have been fortunate enough through my career to work both in the corporate environment and in small business. In both, no matter how strong or organized the company was, I always noticed a disconnect, fear or mistrust from the business side toward the technology side. And that is essentially what it was like, a warring faction that left everyone tired, angry and over-budget. The time has come to…yes, here it comes…bury the hatchet. And here’s how…</p>
<p>For over 30 years (aka the dawn of computers), businesses have struggled with IT for power and control; one thought the other was controlling, one thought the other clueless. The truth is, neither party truly wanted control, they wanted to do their job and be done with it. Newsflash&#8211;both entities desire a seat at the planning table, to have an equal say in how business (and its implementation) will move forward. My question to you today, oh fearless business owner, is how can you help overcome this endless cycle?</p>
<p>For starters, both the business owner and the IT consultant should come together willing to adopt a balanced approach that considers long-term enterprise and short-term business interests; in other words, willing to work as a team. As Susan Cramm states in her book “8 Things We Hate About IT”, research indicates that companies that have single-mindedly pursued alignment have lower sales growth and higher IT expenses than do companies having a more balanced approach to IT.</p>
<p>In reality, the alignment adopted by companies over the years has only been superficial. They think they are working together, but they just aren’t. IT must be woven into the fabric of the organization, requiring a shared commitment and a shared responsibility. To realized this, businesses need to treat their IT consultant as a business partner and not as a service provider. Cramm likens compares this superficial alignment to a husband and wife with separate bedrooms. If the true partnership isn’t there, the IT consultant is essentially tiptoeing down the hallway in the middle of the night only to find the bedroom (or boardroom) door closed.</p>
<p>Below are four suggestions to help bridge the gap between business owners and IT consultants and begin truly collaborating at the same table:</p>
<ol>
<li>In order to get the results you want, get to know your IT consultant. I don’t mean over beer and a burger, but if that’s what it takes, then do it. Find out what makes him tick and he will do the same with you. All great relationships involve personal understanding and motivation. A great example is the business manager who needs something done NOW for immediate results (i.e. increased profits or employee bonuses) and the IT consultant who needs to do it RIGHT to support the enterprise long-term (i.e. avoiding expensive and difficult to change/fix systems). Having an understanding of where each other is coming from, how they operate and talking their language all helps create a working solution that is a win-win for the business as a whole.</li>
<li>Getting to know technology isn’t the end result, it’s a part of your strategic plan. Your IT consultant supports the execution of your business strategy. More importantly, what he does helps expands strategic options. Use technology as a competitive tool or weapon in your business arsenal to reach broader ground – internally or externally. Within the walls of a company, to create an enterprise architecture that fits a business both today and in the future, plan to tweak it as you move along that timeline. You get more bang for your buck…what business manager doesn’t like the sound of that?!</li>
<li>Let the right person make the right approvals. In a nutshell, business owners decide the what and IT consultants decide the how.</li>
<li>In order to keep a plan on track, both groups must assess Value Measurements. In other words, in layman-ese, what do you want to get out of the project? Use that as the way to measure your success. Mary Yanocha, in “Consultants Can Make a Difference”, Baseline, lists common ‘value’ measures as:<br />
          • Cost and/or Time Savings<br />
          • Meeting milestones<br />
          • Customer satisfaction<br />
          • Revenue growth<br />
          • Performance improvement<br />
          • Employee satisfaction<br />
          • Return on Investment</li>
</ol>
<p>All this leads to the conclusion that there are no more independent IT projects, they are IT-involved business initiatives. In “The Next Generation CIOs”, McKinsey on IT, research shows that “around 90% of CEOs expect business managers to (be actively involved in) IT budget decisions as well as the process and organizational challenges that technology implementations require”. Business owners can help their IT consultant by being responsible for actively being involved using the examples above. IT consultants can help by providing the best people for the job and sticking to the agreed upon assessments. With both people assuming the appropriate accountability, constant communication and collaboration, opportunities arise to learn more about how the other half operates and can then better prepare and navigate a project. Getting back to the marriage example, if you know your wife loves fine dining, and you learn to hold the door for her and place the cloth napkin in your lap, chances are you are on a good start to navigating your way through a meal you may not yet understand anything else about, and perhaps even enjoy the evening to boot.</p>
<p>Stop for a moment and think about how well you actively engage and involve your IT consultant in the decision-making processes. Do you micro-manage and effectively hog-tie the process? Do you drop the project in their lap and expect a quick, efficient solution to magically appear? Or do you volley back and forth, allowing the process to evolve naturally?</p>
<p>~ Julie Settle, A&amp;J Computers Inc.</p>
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		<title>Why is cycling like business?</title>
		<link>http://blog.ajcomputers.com/2009/07/why-is-cycling-like-business/</link>
		<comments>http://blog.ajcomputers.com/2009/07/why-is-cycling-like-business/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:37:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[News]]></category>

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		<description><![CDATA[For those of you who know me, July is an important month for me.  The Tour de France runs from the first week to the third week, 21 days of cycling around France, over 2200 miles with some mountains so steep cars can barely get up them.  But one of the things that has always [...]]]></description>
			<content:encoded><![CDATA[<p>For those of you who know me, July is an important month for me.  The Tour de France runs from the first week to the third week, 21 days of cycling around France, over 2200 miles with some mountains so steep cars can barely get up them.  But one of the things that has always stuck with me, is how cycling is such a team sport.  When one of your teammates is in the lead of the race, everyone else kicks into protection mode to help out the leader of the race.  In big stage races like the Tour and the Giro d Italia (Tour of Italy), there&#8217;s a strategy going in.  How far do you want to get in front of the others, how many people do you send to the front of the pack, do you help other teams who are trying to catch the leaders &#8211; lots of strategy questions that need to get answered at 30 or 40 mph while you legs are pumping at 100 rpm on your pedals.  One of the most prolific moments in any major race is when a team decides they don&#8217;t want to be the leader of the race, and they give away the leader&#8217;s jersey ON PURPOSE.   Seemingly a crazy idea to people who are used to sports where you get in the lead and stay in the lead as long as possible.  But in cycling, you want to save your energy and defending the leader&#8217;s jersey is an exhausting process &#8211; you want to wait until the last possible moment to grab the lead and then push forward to the end.</p>
<p>This reminds me of running a business &#8211; at what point in a project do your resources all fall in line because of the strategy you&#8217;ve laid out and planned for.   Sometimes it seems like you are veering away from the end-goal, but the reality is you&#8217;ve carefully planned out your strategy and the leader&#8217;s jersey is yours when you want to take it.   Taking this lesson from cycling is extremely hard &#8211; it&#8217;s about how do you work smarter not harder, and proper planning is the key.  </p>
<p>One of the things we&#8217;ve been doing for a few years, is better and better information about clients, environments, process and procedures.  It seems simple enough, but when you get down to it &#8211; it&#8217;s a ton of work.   When the activity is not revenue generating, how do you justify spending all that time, resources and money on something that may never be needed?  Every time we go to a client or get a tech support call, we make sure we have their folder in front of us.  Coupled with our helpdesk system, this provides a comprehensive set of systems for us to ensure we have everything ready for the next time a client needs something.</p>
<p>So what do you do for customers to defend the leader&#8217;s jersey, or at what point do you have everything aligned to grab that jersey when you want it?</p>
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